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June 21, 2017

Spotify ‘Sponsored Songs’ lets labels pay for plays

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, & now the streaming giant has confirmed to TechUKTV what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.”

Instead of appearing as obvious ad banners like Spotify’s existing ads, labels can pay to have Sponsored Songs appear on playlists you follow or potentially elsewhere on the service. These can be targeted to appear to users with matching listening tastes so they fit alongside their other music. & these Sponsored Songs will be instantly playable & saveable [...]

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June 21, 2017

Instagram Stories hits 250M daily users, adds Live video replays

Instagram Stories is widening its lead over Snapchat & rolling out new features to keep everyone shooting video. Instagram Stories now has 250 million daily active users, up from 200 million in April, 150 million in January, & 100 million in October after launching the Snapchat Stories clone in August. That compares to Snapchat’s total 166 million daily actives for its entire app, & Instagram’s total 700 million monthly users.

“From new creative tools to location stories, we’ve been focused on making it easier to share any moment & uncover stories from the accounts & interests that matter most to you” Instagram tells me. “As a result, we are continuing to [...]

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May 23, 2017

Uber is using AI based Smart Pricing to charge it’s customers as maximum as possible #TechUKTV

Uber drivers, who were beginning to suspect that the ridesharing company was charging customer more with “upfront pricing” but not paying drivers more in turns, on Friday Uber admitted in a Bloomberg report to using AI to find the upper limits of what people are willing to pay for a ride based on their routes in 14 cities.

The revelation essentially confirm the suspicions of critics like the University of Washington’s Ryan Calo and Alex Rosenblat of the Data & Society Research Institutes. Together, they wrote a scathing papers that warned Uber may use vast amount of customer data to act in a predatory manner—for example, price gouging based on your income levels or other [...]

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November 17, 2014

Get Ready to Play Spotify During Your Uber Ride

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