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July 6, 2017

You can now reply to Instagram Stories with photos and video

Instagram has updated its Stories feature with the ability to reply to stories with either photos or video. This means you can use all the creative tools found in the Instagram camera, including filters, Boomerang, rewind & stickers to show the original poster exactly how your really feel about what they’re sharing.

The replies feature also lets you use a new sticker that actually contains the original Story you’re replying to, which can be resized & positioned anywhere in your frame. These photo & video replies will show up in a user’s inbox, & as with other disappearing content shared in Instagram’s Direct messages, the sender will see a notification if you [...]

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June 23, 2017

Facebook equips admins to protect and analyze their Groups

Facebook sees Groups as the core of its push to “build community,” as Mark Zuckerberg detailed in his 6,000-word humanitarian manifesto. So today at its Communities Summit in Chicago, where it assembled 300 admins of top Groups, Facebook is making good on Zuckerberg’s promise to give admins more tools to manage their flocks. These include Group analytics, membership request filtering, removed member clean-up, scheduled posts & group-to-group linking.

These tools automate or facilitate the busy work that Group admins were already slogging through manually to assist their constituencies. Their rollout should increase the sharing of resonant content as well as the sense of [...]

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June 21, 2017

Spotify ‘Sponsored Songs’ lets labels pay for plays

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, & now the streaming giant has confirmed to TechUKTV what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.”

Instead of appearing as obvious ad banners like Spotify’s existing ads, labels can pay to have Sponsored Songs appear on playlists you follow or potentially elsewhere on the service. These can be targeted to appear to users with matching listening tastes so they fit alongside their other music. & these Sponsored Songs will be instantly playable & saveable [...]

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June 21, 2017

Instagram Stories hits 250M daily users, adds Live video replays

Instagram Stories is widening its lead over Snapchat & rolling out new features to keep everyone shooting video. Instagram Stories now has 250 million daily active users, up from 200 million in April, 150 million in January, & 100 million in October after launching the Snapchat Stories clone in August. That compares to Snapchat’s total 166 million daily actives for its entire app, & Instagram’s total 700 million monthly users.

“From new creative tools to location stories, we’ve been focused on making it easier to share any moment & uncover stories from the accounts & interests that matter most to you” Instagram tells me. “As a result, we are continuing to [...]

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